Developed and designed specifically for today’s very high-end travelers, driven more by personal values and quality services than just material offerings

Brand Zeitgeist

As the execution of our brand promise is continually energized by the actions of our service professionals, we call it our “Zeitgeist”.


The Spirit of the Moment

We, the service professionals of Capella Hotel Group, place our guests at the center of everything we do.

In this spirit, we provide:

A unique, private and luxury environment that creates a sense of belonging where our guests and residents feel at ease.

Intuitive, unobtrusive and gracious service that enables and empowers our guests and residents to define and fulfill their individual experience.

Connections with the local culture and an array of activities, along with friendly, respectful, caring and personalized service that is perfectly timed and defect-free.

Meaningful and enriching memories that extend beyond the stay of our guests and residents.

Brand Overview

Capella Hotel and Resort destinations occupy the top-tier in the hospitality and residential industry. Capella is dedicated to customer choice, exquisite quality and heartfelt service. Each Capella hotel expertly combines the world-class design, individualized service and attention to detail of a small luxury hotel with the amenities and activities of larger five-star hotels and resorts.

Capella hotel customers make up the top 5% of business and leisure travelers. This customer is currently served by existing luxury hotel brands that also tend to serve the top 15% of the market.

Our customer no longer has a psychological need to associate with aspirational brands that helped define their earlier economic lifestyle ascendancy. When traveling for business, they have few budgetary restrictions to follow since they are usually the ultimate decision-makers within their organization or are traveling using their own discretionary income.

Our guests look for personal attention and quiet places - not hotels hosting conventions, large meetings and social functions. At the same time, they seek interaction and superb amenities, including access to sporting events, local experiences, fine dining and spas.

Typically, Capella Hotels and Resorts offer:

  • An intimate and secure environment with the facilities expected of the world’s finest hotels
  • Distinctive interiors that incorporate local design elements
  • Limited meeting space – a maximum of two boardrooms for small meetings
  • Banquet facilities for local catering and social events
  • Multiple food and beverage outlets
  • Restaurants reflecting a contemporary, upscale concept
  • Fitness and spa treatment facilities
  • Guest-only lounges with personal assistant services
  • Guestrooms are often integrated with a mixed-use residential component

To learn more about Capella, explore our hotel destinations.