Offering management services to distinctive 4 and 5 star independent properties
CHG recognizes the opportunity to provide sophisticated management practices to unique independent hotel properties that would not benefit from traditional multi-property brand practices. CHG has strengthened operations, as well as sales and marketing, increased distribution, improved the overall quality of service, and provided food and beverage excellence to elevate its hotel image, thereby maximizing the value of these assets.
CHG provides access to sales and marketing technologies and direct sales offices that would otherwise be uneconomical for or unavailable to independent hotels. Moreover, many of these properties have a unique market niche or legacy brand equity in their names that would be destroyed by being affiliated to a large hospitality chain.